![]() “They perfectly brought our ideas to life by designing compliment cards, stickers and take-what-you-need flyers with a Kitty and Vibe look and feel that was entirely on brand.” “We had the idea of using printed goods to spread random acts of kindness in local communities on World Kindness Day, so partnering with MOO was a no-brainer,” said McRae. Kitty and Vibe’s World Kindness Day campaign was an ideal match. ![]() From person-to-person connection to simply making each other’s day better, it’s important to stay grounded and empower one another to be our best selves. Simply put, people like brands that “Keep it Human.”Īs one of our six guiding “MAKEIT” values, the MOO team aims to “Keep it Human” in everything we do. They want a human experience with personality, empathy and compassion. People don’t want to interact with an anonymous company logo. “Whether it’s taking an intentional moment to be proud of their body, telling a friend about our size-inclusive swimsuits, or participating in a nationwide campaign on World Kindness Day.” Building a better world with the Kindness Toolbox ![]() “They are the pivotal heartbeat for bringing our mission to life,” she said. After all, according to McRae, Kitty and Vibe wouldn’t be where it is today without the genuine support of its loyal fanbase. The company’s goal was to make a tangible, real-life impact on the community. Kitty and Vibe wasn’t interested in any ordinary social media campaign. Tapping into a worldwide holiday that celebrates kindness perfectly aligns with our mission.” “We want to encourage our community to prioritise choosing kindness in their daily lives, whether that’s taking an extra moment to be kind to your body, your mind, or others. “Our slogan is ‘Kind Is My Vibe’ and our core purpose is to ‘choose kindness,’” she said. “Tapping into a worldwide holiday that celebrates kindness perfectly aligns with our mission.” According to Brand Manager Sarah McRae, the team was thrilled. With World Kindness Day around the corner, our team reached out to Kitty and Vibe. “With the help of the Water Bottle, we saw a 47% repeat customer rate on the first 200 sales of the dress!”Īfter a successful collaboration, MOO decided to strike while the iron was hot. “Typically we see a 25% repeat customer rate on new launches,” explained Kitty and Vibe CEO and founder Cameron Armstrong. When they asked MOO to help celebrate the launch of its newest offering - the Play Dress - our teams worked together to create custom “Kind Is My Vibe” Water Bottles with a 360° wrap. By telling your brand’s story through thoughtful design and purposeful messaging, you can create an emotional connection to your consumers and demonstrate what your brand is all about.Īnd guess what? That’s exactly what we did for Kitty and Vibe.Īs a direct-to-consumer clothing company, the Kitty and Vibe team takes pride in its highly inclusive, female-focused philosophy. We are constantly being asked by our clients: How can MOO help bring our brand to life?įor us, that means helping businesses make a meaningful impression. ![]() Read on to discover the origins of our partnership and how we put our heads together to spread good vibes around the globe. This year, the MOO team decided to celebrate World Kindness Day on 13th Nov. It’s not about good manners, one-off gestures or a passing trend. It’s not something you can buy, or a switch you turn on.
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